Dr. Michael Auer holds a PhD in Psychology from Nottingham Trent University and a Master’s degree in statistics from the University of Vienna. He is a regular speaker at gambling conferences, collaborates with recognized scientists in the field, and has published numerous peer-reviewed papers on player tracking and Responsible Gaming. Dr. Auer played a pivotal role in developing a player-centric and science-based responsible gaming solution called mentor and he has evaluated a number of responsible gaming features such as voluntary limit setting and dynamic pop-up messages. Originally a marketer (he still consults with several gambling marketing departments), Dr. Auer knows both sides of the coin and this experience has helped him to successfully implement many harm minimization strategies. He views Responsible Gaming as a way of creating a fun and safe gambling environment.